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TikTok is introducing a updated setting that allows them to lessen the quantity of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the platform revealed that it now features more than 1 thousand million content made with AI.

Pilot Phase and Launch

The update is undergoing trials over the following weeks before a full-scale rollout. This advancement comes amid a increase in content created by AI, driven by new AI video creators.

The Broader AI Trend

It has been noted that almost one in 10 of the quickest rising content creators on a competing service primarily display clips produced artificially. A considerable share of this content is classified as “AI slop”, a term for inferior, bulk-generated content that is frequently absurd or surreal.

Based on user feedback that a lot of users like content created using AI tools, from digital art to science explainers, and we want to provide users the ability to adjust the amount of that, according to their own preferences,” commented a platform representative.

Scale of AI Content

The service shared that there are currently 1.3 billion videos on its service tagged as artificially created. In total, in excess of 100 million videos are submitted to the platform each day, making clips made by AI a limited portion of its complete catalog.

How to Adjust Settings

Members will be capable of decrease or raise the volume of artificial media they see by using the “manage topic” option in the platform and choosing AI-made media. Additional categories that are already be adjusted under the filter include politics, clothing, aesthetics, and dance.

AI Disclosure Rules

Its rules mandate content makers to tag convincing artificially created content, and it prohibits dangerous deepfakes of public figures or critical incidents. Any realistic AI video that is not labeled can be taken down under its terms of service.

In addition, the app will henceforth attach an “AI-made” tag to content created with its built-in AI features, or identified by an collaborative effort for recognizing AI-generated material. This step is intended to stop users from seeking to bypass the tagging system.

Responsible AI Funding

The platform is also introducing a $2m awareness program for experts and groups to develop educational content about responsible artificial intelligence. This initiative will support charitable organizations dedicated to educating coding and technology.

Content Safety Approach

TikTok has supported its content review process, amid discussion over proposals to lay off a large number of content moderators in the UK. The company is planning to cut hundreds of positions in its user protection team in its British office, with worker representatives and digital protection specialists raising concerns that humans are being replaced by AI moderation.

A trust and safety lead explained that people-led review would remain essential, but automated tools can protect employees by filtering out the most distressing content prior to it gets reviewed by people. TikTok announced a 76% decrease in explicit and harmful content seen by safety staff over the last 12 months due to intervention by its automated systems.

We believe it is crucial to balance staff and AI to ensure user safety,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as rapidly, which is where a lot of the machine support is really helping us operate efficiently.”